‘Heroes’ Number 4 on Optimedia’s ‘Content Power Ratings Report’
Optimedia has published their first Content Power Ratings Report and Heroes makes an appearance at number 4.
The report, which will be issued quarterly, ranks shows according to four factors: audience size (via TV, Web and mobile devices), audience appeal (awareness, core values and quality), interest (public relations, buzz) and streaming (extent of Web play). Through their ratings, Optimedia looks to measure a show’s “commercial value.” Their data comes from their own research as well as Nielsen Media Research’s NTI database, comScore’s Media Metrix, E-Poll’s FastTrack, Keller Fay Group’s TalkTrack and Factiva.
A show’s rank in the Optimedia report does not necessarily correlate with its power ratings, as evidenced by Heroes’ showing. Heroes ranked number 27 in the Nielsen Ratings for 2007, but made a much better showing on Optimedia’s list.
The Top 10 shows were:
- American Idol
- Dancing with the Stars
- Grey’s Anatomy
- Heroes
- CSI
- The Office
- Lost
- Deal or No Deal
- Desperate Housewives
- House
For the complete Top 100 list, visit Optimedia’s site.
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